INTEGRA AFRICA ACADEMY
As we travel the continent, marketing and branding we have found high levels of formal education but that some of the skills within our clients staff are insufficient or inappropriate to meet their needs for regional progress. One of the most critical areas that we have found lacking is Pan African strategy and marketing knowhow.
That is why we have created customised short courses for Marketers of all levels where we transfer knowledge on:
- Understanding Africa from a fresh perspective
- African markets and how they differ,
- How to craft Pan African strategy,
- How to brief and get the best out of your research budgets,
- How to use Pan African Living standard measures for strategic planning,
- Effective leadership, communication and respect for Africa
- How to prepare an effective brand, communication or marketing strategy
We also custom build training programs specifically for your organisations and conduct training road shows so that all of your key staff can be trained during the same period for to create organisational synergy.
At Integra Africa Academy we also have a special division called CETANA.
Cetana
Cetana Africa’s Integrated Human Capacity Development (HCD) and Cultural Intelligence (CQ) programs have evolved from research into a constellation of skills, attitudes and behaviours which culturally competent organisations and managers require.
Once implemented these not only maximise performance and productivity but also maintain employee wellbeing within Africa’s challenging and culturally diverse environments.Integrated marketing services ensure that the brand is an integral part of your business.
We of course do this with integrity. The open end of the name Integra provides forward velocity and a sense of progress and strength.